Commercial Print Modeling Vs Editorial Print Modeling

When you think or hear of the word “commercial” in regards to the modeling industry, there are a few variations of the meaning, but in the most practical form regarding “print” photography think of the word “promote”. The model’s job is to be photographed “promoting” a product or service in a print ad (for example… in magazines, brochures, newspapers, catalogues, etc.). There are numerous opportunities for COMMERCIAL PRINT MODELS that exist all over the United States and internationally. The ad may range from the smallest business promoting its’ livelihood all the way to large corporations who can afford their own advertising agencies to handle marketing campaigns.

Commercial Print Modeling is very different from Editorial Print Modeling. Remember that an “editorial” is a magazine fashion “story” of the trend that is happening at that particular moment, not a specific advertisement for any one company, even though you will see multiple credits cited in small print of the stores and designers of the featured garments and accessories. Some ads that you may see in magazines may be elaborately spread out and photographed in an “editorial-style”, but it is ultimately a “commercial” ad if it is promoting one company name. It makes a nifty, high fashion looking ad, though, because that is the style ad that they are marketing to their specific consumers.

Usually, though, the editorial model and their style of modeling don’t represent the particular looks that can be marketed to a large group of average, “every-day” consumers (a.k.a. the people who buy). Consumers buy from ads that they can relate to or strive to achieve. This is where a commercial model may have a wonderful chance of success because their image is a part of the marketing process that sells to the consumer. They represent a highly approachable and marketable look. So, for whatever product they are promoting their look can vary dependent upon what product or service is being advertised to the consumer. That means the door is open to many different types and sizes of models. Take note, that there are actually some editorial fashion models that are able to cross over from editorial modeling into the diverse commercial advertising side. That’s so ideal for a career model who wants longevity. The commercial model doesn’t usually have just one look even though there may be one special look that gets them hired over and over.

This is where the terminology variations form and can cause confusion to whether a model is considered an editorial-type or commercial-type of model. Remember the prestige title? It’s placed on editorial models, but there is something wonderful to be said for being a successful working commercial model, too. “Commercial” is a term that the general public thinks of as ads that they see on television or hear on the radio. The terminology used by an advertising agency versus a modeling agency when referring to “commercial” has different degrees of meanings, too, depending on how they interpret the booking.

Being in a television commercial is one type of opportunity that can use commercial models, but it’s “NOT” why they are called commercial models. For the purposes of a commercial type of model, the doors are open for almost anyone who has the skills of being either photogenic for photographs or having the right personality and approachable looks for promoting a product. The range of model can vary from being very outwardly attractive all the way to people who possess a great “character” face and /or personality (a.k.a. character model). Fashion does have its place for commercial models (a.k.a. commercial fashion models) by selling the garments or accessories that are being advertised in catalogues, showrooms, and certain ads in magazines (not the editorial stories).

The context of explaining where the “commercial model” terms are used may vary depending on whom is referring to the booking… an Advertising Agency, a Commercial Modeling Agency, or a “specialized” Editorial Fashion Agency. Advertising Agencies (a.k.a. Ad Agencies) are hired on behalf of a company who wants their product or service promoted. Ad agencies will overall take charge of how the product or service will be promoted and will usually take care of hiring all of the personnel needed to complete the job such as photographers and models, too. If the campaign is something to promote a “fashion” product, then the “ad” agency refers to this as a “fashion” job. This is where the slight confusion of terms is just a technicality. An “Editorial ” modeling agency does not refer to such “fashion” work as “editorial” and will likely view the ad as commercial. So, here you have the advertising agency’s viewpoint booking a “fashion model”, but perhaps the modeling agency refers to what the ad agency is booking in terms of a commercial model. Ultimately, someone is used, so congrats to whatever type of model gets the job. Commercial Fashion Print bookings for models represent a lot of work around the world, too, as well as the high fashion modeling. The demand for catalog models varies from city to city just as the prestige of work does.

Even though “Prestige” is usually a term that is used for the editorial model bookings, there is a rare level of “exception” for the commercial models who are working for the “big” clients in fashion, too. Upscale catalogues, beauty clients, fashion clients, and department stores using the “combination” fashion and commercial models for their print work offer opportunities, too, that is different from the fashion editorial stories. It’s all about high-end advertising! There are some rare, “dual-type” models that can be in possibly the same types of magazines for their “commercial” fashion ad that their “editorial” fashion story would be in. These companies want to showcase their product and company name with a great deal of effective, up-scale representation, so the bottom line is “investing” in their ability to make money. Booking models is an investment of their money that they pay the ad agency (or modeling agency) directly, so the ability to have the right model representing the company’s “look” to their market that they are trying to reach is essential. The “prestige” in a commercial fashion print opportunity is usually associated with either the upscale client, usage of photographs, or the amount of money paid to the commercial model.

Commercial print models appear in magazine ads, newspapers, newspaper fliers/inserts, brochures, school text books, catalogues, billboards, Internet ads, hang tags, food packaging, and numerous other product pictures (too many to list all). We mentioned earlier that there is flexibility in the model’s appearance and even size. The requirements aren’t as strict as the editorial fashion model regarding height, weight, and body measurements, but the model hired for a commercial print job is required to fill the shoes of whatever “character” that they have been hired to portray in front of the camera. The character is usually booked according to the model that suits the role closest such as “young mom”, “middle-aged pilot”, “corporate executive”, “young nurse”, “college student”, etc. The company or advertising agency has its own idea of how they want their product or service represented, so the model must “look” and “project” the part to the client and photographer. This involves acting. The younger model is unlikely an experienced or trained actor, but modeling is a version of role-playing, so acting is a personal trait that can improve the model’s ability to get into character. Actors compete for these jobs, as well, in commercial print, so it’s not just for career models. Everyone wants the work. Commercial print modeling may or may not be a full-time career choice as compared to the editorial fashion model’s often hectic schedule.

Flexibility in a model’s availability is also a key requirement to getting the work when jobs are available, too. Some bookings are literally made at the “last minute” when clients need someone a.s.a.p. for “whatever” reason they may find (a model never showed up, a model needs to be replaced, etc.) There are often a team of people relying on “everyone” to do their job and show up on time. Time is something that is paid for and a model should never assume that being even five to fifteen minutes late is acceptable. This is not a social situation, but rather a professional, paying job. Being a little early is well worth the experience of not frustrating a team of creative individuals and allowing you some breathing time to get into character! Being on time shouldn’t be considered as showing up at the exact moment that the job is officially starting. It is implied that you should know to be a little early to catch yourself up with any required information, extra preparation, or updates to what is going on for that booking. Your mind should be open to whatever character that you will be portraying and how you may best show whatever product or implied service via your poses and any props.

Clothing may not always be provided by the client…surprise! You don’t want to find that out too late, either! This is part of the commercial modeling industry where you may provide the “props” such as clothing, shoes, eye glasses, jewelry, etc. You may even be required to put on your own make-up and do your own hairstyle. It’s not as glamorous as the general public perceives, huh? It all depends on the budget of the client, so you must be aware of this BEFORE you show up for the booking. Always get as much information from the agency when booking your schedule about any special considerations. It never hurts to check up on a potential client before a go-see, either, to learn what it is that they do if you are unfamiliar with them. Whatever gives you information that can help you get the job or be prepared to do the job even better is smart. (a.k.a. “a smart model”)

How to Achieve Shiny and Voluminous Hair

A woman’s crowning glory is an important part of her overall appearance. All of us strive to have beautiful, shiny hair with a healthy dose of volume. Hair that looks healthy enhances a woman’s beauty. However, few people understand that different hair textures have different needs to achieve a healthy, shiny and voluminous look. These are various hair techniques and products available.

To Create Volume:-

When blow-drying hair, apply some hair volumizer, flip your head upside down and then blow-dry while leaning forward so that your hair falls forward (this should only be done when hair is damp, not wet). Then, take a vented brush and lift your hair up and in the opposite direction to how your hair normally sits to create lift.

To achieve maximum volume, try separating hair into sections when blow-drying. Lift sections of the hair upwards while blow-drying so that the roots are lifted to create a uniform, voluminous look. Clever colouring is also a volume creating tool as adding artful highlights and carefully placed lowlights can give the illusion of volume to your locks.

To Achieve A Head Of Shiny Mane:-

There are various ways to achieve shiny hair. For one, you can opt to use a heat-activated shampoo, deep condition your hair at least once weekly, refrain from using too many different types of styling products as they can dull the hair. Another way to increase the shine factor in your hair is by giving your crowning glory a cool blast of air to seal the cuticles after its completely dried – because if the cuticles are ragged, the hair would not shine.

For people with fine and limp hair, our advice is to steer clear of mousse and wax as the density of the product weighs the hair down. In addition, dust would stick to the surface of the hair easily. We would, however, recommend the use of hair serum to add shine. Some products which work well include:

– L’Oreal – Lumi Oil

– La Biosthetique – Shine On Crazy

– Redken – Glass Smoothing Serum

These serums help the hair stay shiny and also smoothens out the frizz. For people with coarse and thick hair, apply 2-3 drops into the palm and smooth the product through dry or wet hair. For those with fine, thin hair, just apply one drop and follow the same steps. Mousse and wax are more suitable for people with thick and coarse hair. These products help to add shine and reduce frizziness. However, make sure the product has a water-soluble base to avoid product-residual build up.

Use of Natural Ingredients to Add Shine:-

Before the evolution of hair-care products, people used ingredients found at home to care for their hair. Such ingredients include olive oil, coconut oil, almond oil, lemon, bananas, vinegar, avocado and egg yolk.

Application of oils after a hair wash can not only add shine, but also smoothens the overall look. Basically, just smooth a bit of oil through dry hair to tame frizz and flyaways – this works especially well in humid climates and winter days. For those with fair or blonde hair, using a few tablespoons of lemon juice to the hair before rinsing it off would help to add shine. For people with brown and red hair, adding a few tablespoons of apple cider vinegar before rinsing off with water would help to give added shine.

Other natural ingredients such as avocados, banana and egg yolk work well as home-made hair masks. These are some examples of how they can be used:

Avocado Hair Mask (suitable for normal to dry hair):-

Mash a whole avocado until it becomes creamy in texture. Apply to damp hair and let sit for about 20 minutes. Rinse hair well with shampoo and condition if necessary. Results are softer, shinier and bouncier hair.

Avocado Wrap:-

Take one ripe (peeled) avocado, add three to four teaspoons of honey and eight to ten drops of almond oil. Blend well and then apply to wet hair, especially the hair ends. Wrap hair in a towel and leave on for 20 to 30 mins. Rinse thoroughly with warm water. This is ideal as a rich, moisturizing hair treat to nourish dry hair ends

Banana Hair Mask (suitable for very dry and damaged hair):-

Put a banana in a blender until it is completely smooth. Add some mayonnaise, oil and blend until it becomes a smooth and creamy emulsion. Apply to hair, comb through and let the mask sit for 15-30 minutes. Rinse with warm water and shampoo as usual.

This banana hair mask will make hair moist and smooth.

Egg (Hair) Mask (for all hair types):

Using only the yolk, beat it up slightly before applying to hair, leave for 10-20 minutes before rinsing it off completely with cold water.

The Lemon “Aid” (for dry and damaged hair):-

Use one large lemon with the usual amount of conditioner, mix well, apply it to freshly shampooed hair, let it sit for three to five minutes and then rinse hair thoroughly as usual. This adds shine to hair and removes residual buildup from hair chemicals.

Products are available for sale at Shunji Matsuo Hair Studio, 20 Bideford Road, #01-02, Wellington Building, Singapore 229921.

New Magazine Aimed at Nursing Readership

Despite the decline of some prestigious magazines like the Modern Bride, Cookie, and Gourmet, some publishers still managed to create and print new magazines aimed at specific readership. Just last month, a new digest has been successfully launched. This magazine seeks readership from among 3 million nurses in the US. Scrubs, as what it is named for, debuted with a topics like “Fed up of seeing your make-up wear off during a 12-hour shift?” among others, was released last November and is constantly printing copies. Aside from medical terms, equipments, nursing scrubs, and hospital stories, this journal also tackles other issues that directly or indirectly affect the professional in this field.

According to the publisher Mike Singer, the publication of the magazine has been envisioned for months ago because of the present increase in the nursing force. With 3 million nurses here in the country, a dedicated magazine that can give them a potpourri of information and entertainment would not just give them time to relax but also knowledge about overcoming critical phases in their profession.

“And the nursing field is growing very quickly. It’s really America’s largest growing profession. So nurses are affluent, they’re great consumers themselves, but more important than that, they’re persuasive product advocates,” says Singer.

Just like any other print media, Scrubs also taps advertisers as their main source of income. The idea is that while the magazine aims at nurses as main audience, there is a huge chance that other people even not nurses may read the magazine for information purposes. Many nursing uniforms manufacturers may have the great benefit of marketing their products to millions of prospect readers. In fact the first advertisements that the magazine entertained are from nutritional supplements, fashion brands like Baby Phat, and job sites.

Just weeks after the release of the premier issue, Scrubs already garnered many sales and eventually will lead to more readerships. Their online version of the magazines recorded the most read articles. Among the highest read articles in their online magazine are the “What Scrubs Style Is Best for Your Body?” and “10 Things to Never Say to a Nurse.” The magazine, named after the famous outfit of modern nurses, the Scrubs, is edited by Elle and Mademoiselle alumna Catherine Ettlinger.

Scrubs also features nurses who has been in the profession for years. They also have full time writer who are in the first place, nurses. This pack of people behind the Scrubs makes this magazine one of a kind. The primary market place of this magazine is nursing stores and medical equipment sellers. You can also avail a copy of this through bookstores and magazine stand anywhere in the country.

In the future, Scrubs envisions of a highly competitive journal specifically made for nurses. As there are so many issues affecting every people behind this profession so should Scrubs be more vigilant in helping the people who help. Now, that Scrubs has finally set its first foot into the real scheme, its chance of getting into the limelight depends on how the nursing people appreciate its worth.