Starting a Business? Better Target Women

According to Women and Diversity, WOW Facts 2001 – Business Women’s Network, women in the U.S. spend more than $3.3 trillion annually (purchasing power) and 95% of the financial decisions in the household are made by women. Never mind the fact that the U.S. has a gross domestic product of $17 trillion. Let’s face it, if you are pondering about a start-up and do not know what to create or sell, I know for a fact that it has to involve women.

Women buy over 50% of men’s products. We are always thinking of so and so in the family be it mother, father, aunt, uncle, cousin and definitely kids. We do not forget birthdays, anniversaries, bar mitzvahs, graduations or weddings or the annual gardening party. We love to receive gifts, love to give gifts and compliment on our girlfriends’ shoes or purse and then go out and buy a replica of them.

We hold up half the sky! Sure this is an ancient Chinese proverb, but I recognize this as a fact. Without women, there would not be grocery shopping, taking pictures of special moments of our children and yes, we love sports, too. We love fashion, magazines, fitness, cooking, cars, technology, travel and trying new innovations that makes moms’ lives easier such as cheap meals and portable play yards for our infants.

We are health conscious and will participate in marathons and walk-a-thons for breast cancer, diabetes, heart failure and diseases that people have never heard of. Women are bold when it comes to speaking out against something that is wrong such as domestic violence or sexual abuse and please believe one of us will experience these things, thus creating a need-to-know and how do I find out more about this type of attitude. But in a good way.

Women want simplicity. Women want fun. Women want to be understood when we are emotional. As a woman myself, I know hands on what women domestically and internationally go purchase, need and want!

Women are starting businesses left and right. I aim to be a contributor to women (and men) who have the desire to start their own business. Yes, it is a lot of work, but if you have a good niche, involve women, do market research, plan, plan, and plan some more, you will be in business for the long haul.

Women love longevity in products and services, because we do not have time to search for something else! So get out there, make a plan, start your business, and make sure you target women. We buy stuff all the time!

Why Are Asian Women So Thin?

The number one reason why Asian women are so thin is because of social demands placed on them by the media and the fashion industry. Youth and beauty is defined by having an underdeveloped body with seemingly childlike features. There are some genetics involved, too. Biology tells us that evidence of the earliest human-beings exhibited similar traits associated with neoteny. The word itself is seldom used to denote underdevelopment, or individuals who retain juvenile features clear into their adulthood. In modern vernacular we used derogatory expressions like pancake chest, flat bottom, flat as a board, skin and bones, and other more colorful and offensive expressions to denote a person who is underdeveloped and skinny.

Having no breast, no buttocks, and something not related called “Yaeba,” a Japanese word that means snaggletooth in English, is utterly destroying the natural beauty of Japanese women. Being thin and underfed is self-depriving and therefore works against the natural development of the body. Eating three square meals a day and maintaining a healthy lifestyle.

Apparel shops market the idea of cute and ‘forever 21’ to appeal to young women in their teens and twenties. The idea that by dressing like you are 21 years old you can be 21 years old again has been a marketing strategy for decades. It’s as if the media Barons of Tokyo and Shibuya are working right alongside the fashion industry to purposely promote young thin women as apposed to healthy young women. Having too much physical maturity is seen as un-Japanese. Their seems to be some sense of impurity associated with being and looking too mature.

Japanese women are inundated with images of thin women in fashion magazines, movies, and films. Often times these thin women are depicted as living the good life and appear to be happy and satisfied because of all the friends and lovers they appear to have. Young Japanese women set abnormally high expectations for themselves by experimenting with unhealthy diet fads that wind up doing more harm than good. When they go shopping they want to be able to fit into clothes that look cute, which are often times a 24-26 cm waist sizes. That is very small.

Manga is another reason why too. Often times caricatures are drawn with unnaturally small waste sizes. It doesn’t end there, Japanese men prefer dating thinner women, often times with juvenile features. Larger women feel isolated and under appreciated for their own natural beauty. This rejection of what’s natural has been eating away at society in Japan for decades, and has been one of the chief contributing factors in depression and suicide for many young women.

Choosing The Right Women Fashion Accessories

Women are very particular when it comes to fashion and will tend to be more concerned on what they wear than their male counterparts. For them, wearing is not enough but it goes deeper to what one is adorning. They are very keen to go with the current fashion trends thus the reason why fashion accessories for women are always on high demand. As such, there are many accessories that women can choose to buy in ensuring they are in line with the prevailing fashion trends and this article will offer them some tips that will enable any woman settle for the best.

• The first thing is to determine your needs. This is critical in ensuring you know what type of accessories to shop for thus minimizing any chances of making impulse buys. Have all the accessories you have together and determine what is lacking to make your wardrobe complete. Whether they are earrings, necklaces, bracelets or even trendy sunglasses it is important to know what you are going for well in advance before you can get into the market.
• The accessories that you are going to buy must obviously match with a particular outfit thus have it on. Look at its style as well as color and focus on its main areas that help bring out your stature. With such information, you will be in a good position of buying the right fashion accessories for women that match well with your outfit for a perfect look.
• When you are in the market in readiness to make the purchase, consider all the products offered by different shops to ensure you buy the best that is affordable to you. Have a variety of them and arrange them in colors and style before beginning to eliminate one after the other until you are left with that which is well suited for your needs satisfaction. This will enable you choose the accessories that match well with your outfit.
• Whether you are out buying those trendy sunglasses or any other accessory from an online site, it is always advisable that you determine the credibility of the website you are planning to buy from because most of them are not real. Once you have done that, you will be guaranteed of getting the best accessories as well as avoid you from being conned by online fraudsters.

If you are a fashion conscious woman, be sure to keep an eye on fashion magazines and other mediums of communication for an update on the latest trends to hit the market.